What is a Trunk Show?
You come across an ad that says “Maggie Sottero Trunk Show, this Weekend” What does it mean? Basically, a trunk show heightens the experience of selecting your bridal gown. Many designers have offered this option to salons in order to show more of their dresses on any given weekend, for that time only. Often times it’s a sneak peak of what will be shipped for the upcoming season, an exclusive “preview”. You get to view and order from the designer’s brand new collection before it even hits the stores.
When a bridal salon carries a designer, it is not likely that they carry every style they offer. A trunk show is an opportunity for the salon to offer you an extended inventory from a particular manufacturer for that short time period. An added bonus usually presents a discount on these gowns that is offered exclusively during the trunk show period. Often times this discount is permissible for gowns purchases during the scheduled trunk show dates ONLY. This is probably the biggest draw for the bride and sometimes, it is even worth waiting for to save that money that would not otherwise be permitted.
Sometimes, at a trunk show, you get to meet the designer in person, and this is exciting to some brides. You may get to meet Madeline Gardiner from Mori Lee or David Tutera from Mon Cheri. When the designers make a special appearance at a trunk show they share their knowledge and answer questions about anything from their inspiration, why they chose the fabric to what fit might be the best for you. While the bridal consultants should be skilled in this area, it is an added bonus to hear this right from the top, from the person that carefully designed each stitch of the most important piece of clothing you will ever attire. So if you are looking for a dress from Allure bridals that you cannot find anywhere, you may very well find it at the next trunk show. Or if your gown budget was 900 and the Casablanca dress is $1000… well then the trunk show might be the way to go for you.
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